Genea Biomedx Products

At Genea Biomedx, we innovate fertility technologies to streamline lab workflows and transform fertility treatments. Our goal is to leverage our extensive expertise to deliver precise, accessible technology that significantly improves both lab performance and patient results.

Geri®

Geri®: Award-winning benchtop incubator with continuous embryo monitoring system

Gems®

Gems®: A complete embryo medium suite, including the third generation of the world´s first sequential media

Gidget®

Gidget®: A comprehensive witnessing and ART workflow management system designed to aid quality control and improve lab efficiencies

Gavi®

Gavi®: World´s first technology to automate the critical equilibration steps in the vitrification process

Genie Sequencer

High resolution sequencer, with in-house sequencing technique, for comprehensive PGT.

Genie – A Kit

Preimplantation Genetic testing for Aneuploid Kit

Genie – Plus Kit

A comprehensive PGT for PGT-A, PGT-M and PGT –SR Kit.

Gelida Lite

An intelligent L-N2 tank, with remote monitoring of temperature & alarm system

Genea Biomedx Promise


To deliver innovative world-leading technologies that help patients realise the dream of growing their family.

Who we are


Genea Biomedx is a global leader in IVF, renowned for our innovative solutions and continuous commitment to excellence. Trusted by healthcare professionals worldwide, we offer a holistic IVF solution with a personal touch. Our dedication to research sets industry standards, ensuring optimal outcomes and exceptional customer service on a global scale. At Genea Biomedx, we’re shaping the future of fertility treatment through innovation and personalised care.

Our R&D lab


Genea Biomedx’ R&D laboratories deliver key functions and provide a differentiating factor, as they enable our team of scientists to conduct many research and experiments in-house during product development. The presence of these extensive facilities within our head office affords us the opportunity to conduct further testing and evaluation before introducing that product into our clinics and ultimately launching globally.

Why us


Commitment to Innovation

With ongoing innovation, we have 9 patent families in progress across 9 territories and over 40 patents granted.

Global Reach

Serving over 600 customers across 26 countries, our solutions have a proven international success record.

Trusted Partner

Leading fertility groups collaborate with us, recognising the reliability of our solutions.

Regulatory Compliance

Our products hold CE 2797 mark, FDA clearance, NMPA, and are listed on the ARTG.

Exceptional Satisfaction

We boast a 98% customer satisfaction rating, reflecting the quality of our products and support.

Leading the Way
Genea Biomedx at Industry Events


Join us at industry events worldwide as Genea Biomedx showcases cutting-edge solutions in assisted reproduction.

As a trusted exhibitor, we offer insights into our latest innovations, regulatory compliance, and commitment to advancing reproductive medicine. Connect with us to explore how our products can elevate your fertility practice.

Swiss Embryologist Conference (SWICE)

Olten, DACHNL

May. 16th 2024
Olten, DACHNL

SIFES+MR

May. 16th 2024
May. 18th 2024
Riccione, ITALY

Customer spotlight

GERI

I don’t find anything about working with the incubator bothersome. It’s user-friendly. Service is trouble-free. There’s no worry about it at all. It is beautifully maintained, has excellent displays and what helps us the most is it has remote access… that’s the thing we use to the max!

GERI

The moment we have the slightest problem we call them, they are always available, and if they can’t solve the problem by directing us over the phone on what we need to do, within half a day they come directly to our headquarters and come to see the incubator.

The engineers are all local. This is extremely positive because in case of problems, we call and they can solve the problems remotely or by immediately going on site.

Being able to see the time lapse images so clearly allows you to see the beginning developments of embryos, which is really crucial when deciding on which embryo to transfer. An embryo that does unusual first and second divisions do not correlate as highly with ongoing pregnancy rates than those that do. So when you’re trying to choose between a group of embryos having that seamless video from beginning of the embryo development after the fertilization is absolutely crucial in deciding which embryos should be used, in which order.

The Geri has an attractive, neat footprint and remote access from any computer which is very important for me when I am off-site and would like to check an embryo for a member of the team. The customer service is great. Our engineer is Lewis and he is available to help with all aspects of the machine. The team is knowledgeable and responsive. I would recommend Geri because as well as it being for time-lapse, it is also a very good humidified incubator, user friendly and easy to maintain.

We are very grateful for this incredible opportunity which will support us to carry out more innovative research projects focused on the impact of humidified environment on embryo culture systems and to incorporate time-lapse technology in our OPU-ICSI and SCNT equine cycles!

As a user of Geri and Gems Media, Genea Biomedx means proximity, trust and reliability. We have been together since 2016… and we will continue to be.

The way we can check the embryos, if an alarm goes off, to make sure that everything is as it should be… remotely. Because you have got your own user status hubs that allow you to see absolutely everything all the time. When you are at home at 10 o’clock at night and your alarms go off you need that. It gives me real peace of mind. It has changed, literally changed my life, in the last 18 months.

We’ve been using the Genea Biomedx Geri for 6 years now, it has been the mainstay of our culture system.  I appreciate the fact that the system was designed from the ground up with constant input from embryologists.  The interface is logical and very easy to use, and having six independent culture chamber modules, each with its own camera, makes the system extremely flexible.  The design of the time-lapse dish is terrific, it is very easy to handle, and there are three large wells for rinsing and one large well with 16 micro-wells deep enough to keep embryos in place.  The dish design also allows room for 4ml of oil overlay so that the culture media is better protected.  The Genea Biomedx Geri is simply a great incubator- it has been a great addition to the laboratory.